If you’re a season ticket holder, you may be wondering: when is the best time to list season tickets for sale? Timing can make a big difference in how quickly your tickets sell and how much you earn. Here are some key times and factors to consider to help you maximize your ticket value.
List Your Tickets When the Schedule Is Released
As soon as your team’s schedule is posted can be a great time to list, because there are typically fewer tickets available and the market isn’t saturated yet. Additionally, fans planning ahead and looking for tickets right at schedule release are often willing to pay a premium for the games they really want to attend. Listing early can help you take advantage of this high-demand period, especially for marquee matchups.
Note: Schedule releases may or may not align with when teams release tickets to season ticket accounts. Depending on where you list, you may need to wait until your tickets become available in your account.
Consider Special Promotions and Events
Teams often schedule special promotions, theme nights, or giveaways throughout the season. Games with added perks or high-profile opponents can see spikes in demand. When the promotion schedule is announced, it’s a smart time to evaluate which games you might sell—maximizing both price and likelihood of a quick sale.
List As Soon As You Know You Can’t Attend
The simplest rule is: don’t wait to list your tickets. If you know you won’t be able to make a game, list your tickets as soon as possible. Waiting can mean missed opportunities, while listing early ensures fans searching for tickets can find yours before competing listings.
Monitor Early Season Trends
During the first few weeks of the season, fan interest and team performance often become clear. Highly anticipated matchups or games featuring rising stars can carry higher resale value. If you’re flexible with attendance, selling during these early trends can help you capture peak demand for certain games.
List 1–2 Weeks Before the Game
Many fans purchase tickets at the last minute, making the week leading up to a game a high-volume sales period. Ensure your listings are active at least a week or two in advance to reach buyers who make last minute decisions based on their schedules.
Note: While purchase activity tends to increase closer to game day, it can also result in lower prices, as buyers wait to see if prices drop. Staying on top of market trends and adjusting prices accordingly is key to avoiding unsold tickets during this selling window.
Key Takeaways
- Early listing (when the schedule or promotions are released) can help capture higher prices.
- List as soon as you know you can’t attend to avoid missed opportunities.
- Watch market trends during the season to catch high-demand games.
- Adjust prices for last-minute buyers to sell efficiently without leaving money on the table.
When it comes to reselling season tickets, timing is crucial. The sooner you list your tickets and understand how demand fluctuates, the better your chances of selling.
Listing Season Tickets Through FlipSeats
Listing through FlipSeats is simple once you know the best time to list your season tickets.
FlipSeats connects seamlessly to your season ticket account, which means: no transferring tickets, no entering barcodes, and no manually adding seat details. Just select the game you want to sell, set your price (or turn on Pro Pricing to let our team manage it for you), and confirm your listing.
Your tickets will automatically get distributed across all major marketplaces, so fans can find and purchase them wherever they shop. One app. Smart ticket distribution. Effortless management.
Note: Tickets must be available for sale or transfer in your season ticket account in order to list through FlipSeats.
Discover how easy ticket resale can be with FlipSeats!
Pricing, timing, and visibility all play a role in successful ticket resale. If you’re looking for a broader overview of how these pieces fit together, this ticket resale guide breaks it down step by step.
