How to sell NFL Tickets
With only 8 or 9 regular season home games, every NFL ticket is a high-value asset, yet listing your season tickets on a single site limits your reach to only about 30% of potential buyers. You need maximum exposure to ensure you get the best market value for your seats before kickoff. With FlipSeats, your tickets are distributed to all marketplaces so your seats reach 100% of the buyers instantly.
Important Dates for NFL Ticket Sellers
Keep track of these critical dates to maximize your resale strategy for the 2025-2026 season.
- April 23-25, 2026: 2026 NFL Draft
- May 2026: 2026 NFL Schedule Released (Best time to list early!)
- August 6, 2026: NFL Preseason Begins
- September 10, 2026: NFL Regular Season Kickoff
- January 10, 2027: NFL Regular Season Ends
- February 14, 2027: Super Bowl LXI
Tips for selling NFL Tickets
Whether you’re new to selling NFL tickets or a seasoned pro, here are some best practices that we’ve seen work to help sell single-game tickets.
Never list the same tickets for sale on multiple ticket resale sites… unless you’re using a solution like FlipSeats that does it for you.
Going rogue and listing tickets individually across resale sites requires a lot of time and attention. And, if you’re not tending to your tickets properly, errors can occur and cost you more in fees. That’s why we’ve designed FlipSeats to help you safely list your tickets on all major ticket resale sites and automatically remove the listing from others once they’ve been purchased. After your tickets sell, FlipSeats handles all post-sale ticket management for you, including transfers and payments.
Always monitor prices while your tickets are listed for sale.
If you don’t keep up with changing market conditions, you may end up pricing your tickets too high to sell or too low to maximize your ticket resale value.
Protect your season ticket holdings.
Every team has its own terms for how tickets can be sold, where they can be sold, and how many tickets can be sold per season. Make sure you know and adhere to your team’s ticket resale policies.
How to sell NFL tickets
You have many options when it comes to selling your NFL tickets— from social or community sites like Facebook, Craigslist, and eBay, to ticket resale sites like StubHub, Vivid Seats, and Seat Geek. And, don’t forget about good, old-fashioned word-of-mouth with your friends, family, and coworkers.
With so many ways to sell your NFL tickets, you need to find the best solution that will get them seen—and sold! FlipSeats helps you safely list your tickets on all the major ticket resale sites at once so you don’t have to do all the work of listing and tracking them separately.
If you choose to list your NFL tickets somewhere besides FlipSeats, keep these tips in mind:
Each ticket-selling solution has its pros and cons.
Think through your motivation for selling your NFL tickets and choose the solution that most closely aligns with your ticket resale goals. For example, if you want to share your love of the game, and you’re less worried about resale value, the friends and family approach may be your best option. If you’re hoping to sell a few tickets for high-demand games to help recoup some of your season ticket costs, you may want to consider a ticket resale site that gets your tickets out to a large audience of eager buyers. FlipSeats helps you safely list your tickets across all major ticket resale sites, including Ticketmaster, StubHub, and Seat Geek, to name a few.
Understand the time and costs associated with each ticket resale site.
Some sites are more user-friendly than others, and all sites have fees associated with them. Be sure you know what you’ll get from a marketplace if your tickets sell. If you’re a first-time seller who hasn’t sold tickets before, it can be intimidating to navigate all the different ticket resale sites. Budget more time to learn the ropes so you can effectively manage the ins and outs of the process. Better yet, let FlipSeats help you start selling tickets like a pro even faster.
Can I resell my NFL tickets?
Reselling tickets is very common in the NFL. Season ticket holders can rarely attend every game, and would rather recoup their investment than leave seats empty. However, it’s important to review and follow any resale policies implemented by your team or state. There may be limitations on the price you can set or how many tickets you can sell in a season. Some teams have strict rules regarding the percentage of a season that can be resold, so as a season ticket holder, you must understand any restrictions that apply.
When can I sell NFL tickets?
Technically, you can sell your NFL tickets as soon as they appear in your season ticket holder account, which usually happens after the schedule has been announced in May. The better question, however, might be “When is the best time to sell my NFL tickets?”
Here are some tips on when to sell so you can get the most out of your tickets:
Sell your tickets when the schedule is posted.
This is a great time to sell since there are fewer tickets available. Fans planning far in advance are usually willing to spend a little more for the games that interest them, allowing you to maximize your ticket resale value.
Sell your tickets as soon as you know you can’t make it to a game.
Don’t put off listing your tickets and miss an opportunity to connect with a fan looking to buy.
Sell your tickets throughout the pre-season.
As the season ramps up and teams start to show what they’re made of, the highly-anticipated match-ups will start to emerge. If you don’t mind missing these games, you can recoup some of your season ticket investment by getting higher prices for bigger games.
Sell your tickets a week or two before the game.
If you’re on the fence about going to a specific game, try to decide at least a week before. For the NFL, a significant portion of sales happen in the final 7 days leading up to kickoff as fans finalize their weekend plans.
How should I price NFL tickets?
Pricing NFL tickets—or any tickets, for that matter—can be the most challenging aspect of ticket resale. Pricing is more of an art than a science, as there’s no single pricing strategy that works from game to game, team to team, or even season to season.
Be aware of comparable prices.
Some ticket resale sites include fees in the prices shown to buyers, while others do not. If you’re selling on a secondary marketplace like StubHub or Vivid Seats, look at comparable prices to make sure your price is in line with with what others are asking for similar tickets.
Don’t just set it and forget it.
Prices continually change based on market conditions and demand. Here are some of the top causes of price fluctuations:
- Timing of the event in relation to weather, day of the week, and time of day.
- The current quality of the team, where they are in the standings, and the quality of the competition for a specific game.
- How important the game is for playoff chances. In the NFL, if your team is out of contention late in the year, prices will typically drop significantly.
- The quality of the players expected to play (injuries to star quarterbacks have the largest impact on price).
Do your research.
Many ticket resale sites provide pricing recommendations that are often vague and inaccurate because they aren’t tailored to specific sections or seats. When in doubt, research the list price of tickets in the same or nearby sections. Anything that has a similar proximity to the action will likely demand a similar price. Then, price your tickets slightly lower than the average list price to help ensure they sell.
Don’t be afraid to change your price.
It’s good practice to monitor your ticket price at least once a week, and daily in the week leading up to the game.
Pro Tip: For NFL games, team performance is the primary driver of secondary market volatility. Unlike other sports, NFL ticket prices often rise as game day approaches if a matchup develops playoff implications or a team goes on a winning streak. High-profile rivalry games (like Packers vs. Bears or Cowboys vs. Eagles) consistently maintain the highest liquidity, so monitoring market trends in the final 72 hours before kickoff is vital to capturing the late-buyer premium.
What’s the best way to sell NFL tickets?
There are a lot of ways to sell tickets, but no single marketplace will allow you to reach the total audience of buyers and increase your sale potential. FlipSeats allows you to safely list your tickets for sale across every major marketplace so you can make the most of your season ticket investment and get your tickets sold. Plus, its intuitive design makes the listing and management process easy and stress-free. So, what do we think is the best way to sell your NFL tickets? FlipSeats!
See what makes FlipSeats different from the NFL Ticket Exchange.
What is FlipSeats?
FlipSeats is a ticket resale platform designed specifically with season ticket holders in mind. It’s a one-stop shop that allows you to easily list your NFL tickets simultaneously across all major ticket resale sites. Our user-friendly interface, real-time pricing insights, and transparent reporting help you reach buyers wherever they’re looking and get the most out of your tickets.
Why should I use FlipSeats to sell my NFL tickets?
Most ticket resale sites are designed for buyers—not sellers. FlipSeats was intentionally designed just for ticket sellers. It has all the features and functionality you need to safely and easily resell your NFL season tickets.
FlipSeats has seamless integrations with all major secondary marketplaces, enabling tickets to be listed wherever fans are looking for tickets. Listing on a single marketplace may only reach 30% of potential buyers, but listing through FlipSeats will get your tickets seen virtually everywhere!
Only FlipSeats allows you to list and price tickets across multiple marketplaces from just a single point of management. Once tickets sell, the listing is instantly taken down from other marketplaces, the ticket transfer is completed, and payment is processed by FlipSeats.
How does FlipSeats work?
FlipSeats is the most efficient way to sell your single-game tickets across multiple ticket resale sites. It’s so easy, it can be done in three steps!
- Set Up Your Account: Link your team’s primary ticketing account to view a list of your available tickets in FlipSeats.
- Price Your Tickets: Select the games you wish to sell and set your desired price.
- Get Paid: Receive payment for your ticket sales directly to your bank account.
Discover the FlipSeats difference