Selling NHL Season Tickets? How to Get More Value in 2026-27

The NHL has officially released the 2026-27 schedule, and for season ticket holders, that means now is the perfect time to start selling NHL season tickets for the games you already know you won’t be able to attend — because let’s face it, attending over 40 home games can be difficult.

This year’s schedule brings several exciting moments, including the league’s first 84-game regular season in more than 30 years, the return of the NHL All-Star Weekend, outdoor showcase games, and international matchups. While fans are already circling the games they can’t wait to attend, savvy season ticket holders are also identifying the games they’ll need to sell.

Whether you only expect to miss a handful of games or regularly resell tickets throughout the season, planning ahead can help you maximize your return while minimizing the time you spend managing listings.

Identify Your Highest-Demand Games Now

One of the biggest advantages of having the full schedule months in advance is the ability to identify your highest-demand games early.

As you review your schedule, take note of:

• Home opener
• Weekend games
• Holiday matchups
• Division rivals
• Original Six opponents
• Stanley Cup rematches
• Games featuring the league’s biggest stars

These games often attract the most buyer interest, and if you won’t be attending yourself, listing early gives your tickets more time to be discovered. A little preparation now can make selling NHL season tickets much easier once the season gets underway.

Outdoor Games and International Matchups Can Boost Fan Demand

The 2026-27 NHL season includes several marquee events that are sure to capture the attention of hockey fans. From outdoor events like the Winter Classic to international matchups in Finland and Germany, the NHL is bringing the sport to new audiences and strengthening its worldwide fanbase.

These special events can help boost opportunities for selling NHL season tickets, as they create buzz across the entire league. National broadcasts, increased media coverage, and social media conversations often spark excitement among existing fans while introducing new audiences to the sport. This increased fan interest can translate into higher demand for regular season matchups.

The Return of NHL All-Star Weekend

After taking a two-year break due to the 2025 4 Nations Face-Off and the 2026 Winter Olympics, the NHL All-Star Weekend returns in February with a new international-style tournament format.

Hosted by the New York Rangers, the event will feature five teams representing Canada, Finland, Sweden, the United States, and an international “World” team.

Like the NHL’s outdoor and international games, All-Star Weekend helps keep hockey in the national spotlight. The increased media attention and fan engagement can generate renewed excitement for the second half of the season, particularly as teams begin their push toward the Stanley Cup Playoffs.

For season ticket holders, the All-Star break is also an ideal time to reassess the remainder of the schedule. If you know there are games you won’t be able to attend, listing them before the playoff race heats up can help your tickets gain exposure while fan interest continues to build.

Don’t Procrastinate Listing Your Tickets

One of the biggest mistakes season ticket holders make is waiting until the last minute to list tickets instead of listing them as soon as they know they can’t attend.

Many fans plan weeks—or even months—in advance. Families organize weekend trips, friends coordinate outings, and businesses purchase tickets for client entertainment long before puck drop. If your tickets aren’t listed, those buyers may never have the opportunity to find your seats.

Listing your tickets early offers several advantages:

• Your tickets are available to buyers for a longer period of time.
• You have more flexibility to adjust pricing as demand changes.
• You avoid the stress of scrambling to sell tickets on game day.
• You give yourself the best chance to reach buyers before competing inventory increases closer to game day

When it comes to NHL season ticket resale, a proactive approach almost always leads to a smoother selling experience—and often better results.

Simplify Selling NHL Season Tickets with FlipSeats

FlipSeats simplifies selling NHL season tickets by automatically distributing your listings across major ticket marketplaces, helping you reach the largest possible audience of buyers. Instead of creating and managing separate listings on multiple websites, you can list your tickets once and manage everything from one place.

You also have the flexibility to set your own prices or use FlipSeats’ optional Pro Pricing service, where experienced ticket pricing specialists monitor market conditions and adjust your prices throughout the season to help keep your listings competitive.

Whether you sell one game or several, FlipSeats helps you spend less time managing listings and more time enjoying the hockey season.

Start Planning Your NHL Season Ticket Resale Strategy Today

The release of the NHL schedule isn’t just exciting for fans—it’s the perfect time for season ticket holders to start planning ahead.

Review your home schedule. Make note of the games you know you’ll miss. Identify your biggest rivalry matchups, premium dates, and potential high-demand games. Then, get your tickets listed through FlipSeats so they’re available when buyers start planning their hockey outings.

By being proactive, you’ll be in a better position to maximize the value of your tickets throughout the season while spending less time managing your listings.

Create your free FlipSeats account today and start listing in minutes!

Check out the NHL teams that FlipSeats can support with ticket resale.