How to Sell Your Season Tickets Like a Pro: Timing, Platforms, and Pricing Tactics

Season tickets are a prized asset for passionate fans, but what happens when you can’t attend every event? Reselling season tickets can be a smart way to maximize your investment, but doing so effectively requires more than just listing them for sale. To sell your tickets like a pro, focus on three key elements: timing, platform, and pricing.

1. Timing: Sell Tickets When Demand is High

When it comes to reselling tickets, timing is crucial. The sooner you list your tickets and understand the demand for an event, the better your chances of selling.

• List Your Tickets Early: For the best chance of selling your season tickets, list them as early as possible. Early listings give potential buyers ample time to plan and purchase tickets, especially for high-demand games. It also helps you stand out before other sellers flood the market as the event approaches.
• Take Advantage of Last-Minute Demand: While early listings are ideal, they’re not always possible. Luckily, there’s often a surge in demand as the event draws nearer. Many buyers wait till the event is close and they know their schedule.
• Watch the Event Calendar: Take note of key games and special game-day promotions early in the season. For instance, high-profile games—like playoffs or highly anticipated matchups—will have higher demand. If selling tickets to these events, be sure to list your tickets a few months in advance and adjust your price as the game approaches.

2. Platform: Choose the Best Ticket Resale Site to Sell Your Tickets

Where you list your tickets can significantly impact if they sell and for how much. The platform you choose determines your audience reach, fees, and how secure the transaction is.

• Established Resale Marketplaces: Popular sites like Ticketmaster®, StubHub®, and Vivid Seats® offer access to large audiences of ticket buyers. However, listings aren’t shared across platforms, which means it may take longer for your tickets to find a buyer. Some sites also perform better for certain teams, sports, or regions—so pick one that aligns with your target audience.
• Social Media and Local Marketplaces: If you prefer a more hands-on approach, consider selling through Facebook groups, local forums, or sites like Craigslist. These channels let you avoid listing fees, but they also offer less protection—so use caution when dealing directly with buyers. That said, they can be a great way to connect with locals and negotiate on your own terms.
• FlipSeats: If you want to reach a broader audience without having to choose a specific marketplace, FlipSeats has you covered. FlipSeats allows you to list your tickets across all major ticket resale sites, making it easier to sell your tickets and reach more buyers.

3. Pricing: Find the Sweet Spot Between Profit and Demand

Pricing your tickets correctly is a vital component of reselling season tickets. Price your tickets too high, and they may never sell; price them too low, and you may leave money on the table. Here are a few tips to help you price tickets effectively.

• Research Market Prices: Before listing your tickets, take time to research what similar tickets are selling for. Look at ticket prices for your game on ticket resale platforms to see what other sellers are asking for comparable seats. This will give you a solid pricing baseline and prevent you from overpricing or underpricing your tickets.
• Account for Seat Location and Perks: Tickets in premium seating areas typically sell for higher prices. If you have seats in a desirable location or offer extras like VIP access or premium parking, be sure to reflect that value in your pricing. For seats in less desirable sections, consider lowering the price to attract more buyers and increase the likelihood of a sale.
• Monitor and Adjust Pricing: Ticket prices can change quickly as the event approaches. If demand is high and tickets are selling fast, consider raising your price. On the other hand, if plenty of tickets remain closer to the event date, you may need to lower your price to stay competitive and attract buyers.

Mastering the Season Ticket Resale Process

When reselling season tickets, timing, platform, and pricing are your secret weapons to selling like a pro and making the most out of your investment. Listing your tickets at the right time, on the best platform, and at a competitive price can mean the difference between a quick sale and a missed opportunity.

Take Ticket Resale to the Next Level With FlipSeats

Not sure what marketplace to list your tickets on? With FlipSeats, you don’t have to choose—we’ll automatically list your tickets for sale across all major ticket resale sites!

Need help setting your list price? No problem! Opt for Pro Pricing when listing your tickets through FlipSeats and our team will monitor and adjust the price for you.

FlipSeats makes it easy to start selling like a pro! Join FlipSeats today and simplify the way you sell your season tickets.