Industry Insights

How the NFL Draft Could Boost Your Season Ticket Value — If You’re Ready to Move Fast

April 22, 2025
How the NFL Draft Could Boost Your Season Ticket Value — If You’re Ready to Move Fast

As a season ticket holder, the NFL Draft might seem like just another offseason event. But savvy fans know it’s also a potential goldmine for your ticket investment. When your team lands that highly-touted quarterback or electrifying playmaker, demand for tickets can skyrocket overnight.

The Draft Day Effect on Your Tickets

The right rookie selection can transform not just your team’s fortunes but your ticket value too. Teams that draft top quarterbacks or dynamic offensive weapons consistently see significant spikes in resale interest and prices.

Think about it: fans who weren’t willing to shell out for season tickets suddenly want to attend games once there’s a new star to watch. If you’ll be selling any games, that surge in demand can directly boost what you earn.

Real Examples of Rookie-Driven Price Surges

This isn’t just speculation — we’ve seen it happen repeatedly:

Joe Burrow to the Bengals: After Cincinnati selected Burrow first overall in 2020, there was a sharp increase in ticket demand. According to TicketIQ data, Bengals home game tickets saw some of the highest price increases in the league that season, with fans eager to see the Heisman Trophy winner in action.

Trevor Lawrence to the Jaguars: Jacksonville experienced a significant boost in ticket interest following Lawrence’s selection in 2021. SeatGeek reported that Jaguars tickets were among their most searched following the draft announcement, with fans willing to pay premium prices to see the highly-touted prospect.

CJ Stroud to the Texans: Houston’s selection of Stroud in 2023 led to a remarkable market turnaround. As Stroud’s rookie campaign exceeded expectations, StubHub reported that Texans tickets became one of their fastest-growing markets, with late-season games commanding particularly high prices as playoff hopes emerged.

Stay Ahead of the Game: Prep Now for Premium Prices

FlipSeats Tip

Set up your FlipSeats account now so you’re ready to list the minute your tickets are available in your season ticket holder account. While other sellers are manually uploading their tickets on one or two platforms, your listings can already be live across all major sites.

Most season ticket holders can’t list their tickets until they’re officially released after the NFL schedule announcement. This creates a mad rush once tickets become available.

When it comes to ticket resale, timing truly is everything. Our data consistently shows that:

  • Early listings typically secure better placement and visibility across ticket marketplaces
  • Fans searching for tickets immediately after the schedule release are often willing to pay premium prices
  • The first wave of listings tends to set the market price before competition drives prices down

Don’t Miss Your Window of Opportunity

No doubt, you’ll be looking forward to seeing these new players in action as well. But, when you can’t attend a game, FlipSeats makes it easy to get the most value from your season ticket investment. With a little prep now, you can ensure you don’t miss this critical time of ticket resale.

The post-draft excitement creates anticipation in the market, but you can’t capitalize on it until tickets are actually released with the NFL schedule mid-May. By setting up your FlipSeats account now, you’ll be perfectly positioned to list your tickets the moment they become available—when fan enthusiasm from draft picks is still high and before the market gets flooded with competing listings.

Create your FlipSeats account now so you’re ready the moment your tickets drop. Don’t miss out on peak demand.

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